Men’s outerwear, functional and performing: these are MONOBI products. Clean lines, special fabrics, great attention to details, are the stylistic code that characterize the brand. Our garment are designed for every day life, for an active man who, even in an urban context, does not want to give up comfort.
The challenge of Monobi is precisely this: apply technologies typicol of garments with more technical purposes on urban garments, which are nor only stylistically sought after but also have a very marked funcionality.
International design + Italian textile tradition
Behind Monobi as a brand, there is an entire industrial structure able to technically support the project both from an organisational and manufacturing perspectives. Monobi doesn’t exclusively translate in a determined aesthetic vision of items created by subtraction rather than addition of details, but also in a factory organisational model. Because of its high-tech features, in fact, Monobi required Beste, the company that owns the brand and author of the project, to adapt and tailor its manufacturing model in order to meet the brand requirements.
That’s how, nowadays, Monobi is not only a fashion collection but also an established manufacturing process that re-interpret the role and the gure of the artisan. Monobi’s men jackets need laser, ultrasonic and bonding machines but also the expertise and the agility of a human hand.
The project, four years after its launch, has an established international distribution and is encountering positive feedbacks both from Europe and Asia.